Scrub Daddy (Season 4 / Ep. 7)
Season: 4
Episode: 7
Deal: $200,000 / 20%
Sharks: Lori Greiner
The pitch for Scrub Daddy on Shark Tank was made by its founder, Aaron Krause, during Season 4 of the show. Scrub Daddy is a versatile and innovative sponge that changes texture based on water temperature, making it suitable for various cleaning tasks.
During his pitch, Aaron introduced the Scrub Daddy sponge and demonstrated its unique properties. He explained that the sponge is made of a special polymer blend that becomes soft and pliable when exposed to warm water, allowing it to gently clean delicate surfaces. When used with cold water, the sponge becomes firm, making it ideal for scrubbing tougher stains and surfaces.
Aaron highlighted the versatility of Scrub Daddy, showcasing its ability to be used for different cleaning applications, such as dishes, countertops, bathroom fixtures, and more. He emphasized the sponge's non-scratch properties and its ability to rinse clean, preventing the buildup of odors and bacteria.
To support his claims, Aaron presented data on the product's performance and customer satisfaction, including impressive sales figures. He also discussed the market potential for Scrub Daddy, emphasizing the widespread need for effective and versatile cleaning tools.
During the pitch, the sharks had an opportunity to ask questions and provide feedback. Some sharks expressed doubts about the product's long-term success, while others recognized its potential in the cleaning market.
In the end, Aaron secured a deal with entrepreneur Lori Greiner, known for her expertise in consumer products. Lori offered $200,000 in exchange for a 20% equity stake in the company. This partnership proved highly successful, and Scrub Daddy became one of the most popular and profitable products ever featured on Shark Tank, generating millions of dollars in sales.