Squatty Potty (Season 6 / Ep. 10)
Season: 6
Episode: 10
Deal: $350,000 / 10%
Sharks: Lori Greiner
The pitch for Squatty Potty on Shark Tank was made by its founders, Bobby Edwards and his mother Judy Edwards, during Season 6 of the show. Squatty Potty is a bathroom accessory designed to improve the sitting position during bowel movements.
During their pitch, Bobby and Judy explained the health benefits of using the Squatty Potty. They demonstrated how the modern sitting position on a toilet actually creates a kink in the colon, making it difficult for waste to pass through efficiently. By elevating the feet with the Squatty Potty, the body is placed in a more natural squatting position, which straightens the colon and promotes easier elimination.
To demonstrate the effectiveness of the product, Bobby and Judy used a life-sized anatomical model to show how the Squatty Potty can improve the alignment of the digestive system. They also shared personal anecdotes and testimonials from individuals who have experienced positive results using the product.
The founders highlighted the market potential for Squatty Potty, emphasizing the growing interest in wellness and natural solutions for health issues. They also mentioned their successful online sales and positive customer reviews.
During the pitch, the sharks had an opportunity to ask questions and provide feedback. Some sharks expressed skepticism about the product's effectiveness, while others saw the potential in the market and the demonstrated sales success.
In the end, Lori Greiner, a shark known for her expertise in consumer products, made a deal with Squatty Potty. She offered $350,000 in exchange for a 10% equity stake in the company. The deal was ultimately successful, and Squatty Potty experienced significant growth following its appearance on Shark Tank.